There are a few answers to this question, but I'll first point out that *I am not a financial advisor or linked with Euro Disney or any of the Walt Disney Companies or subsidiaries.
Shares are a choice for investment, but unlike investing in a bond or savings account shares can rise and fall. There is an element of gambling involved. If the value of the shares drop you could lose some money, if they rise you will make some money. I guess the saying goes "Buy low, Sell High", which as long as you keep to that you can't go wrong*. From an investment point of view is Euro Disney a good buy? Personally, I think it is, and this is why.
If you visit the Official Site and see their graph of the past years trading you'll see that it is constantly moving, but there is was a sort of pattern. Literally it alternates every day € 0.08, € 0.09, € 0.08, € 0.09 (this was between August and November). If you were a "day trader" you could purchase enough shares (to counter act your fees) one day and sell them the next.
My other theory is that the share have dropped from their peak of € 36 in 2003 to their lowest point in 2006 at € 6 and have leveled off in 2007 to around € 9. I feel that this is time for long term investment as (my opinion*) the chart could suggest that the value is rising slowly.
Financially Disneyland Resort Paris had always had a rocky background. As far as I'm aware they haven't yet run at a profit. Over the past 2 years this seems to be turning around, the debt looks like it is deminishing at every financial report and provides hope for the future.
The Shareholder's Club
or Le Club Actionnaires. As a shareholder you are entitled to join the Shareholder's Club, which will give you discounts and privileges.
All shareholders that own 5 shares or more are entitled to apply for membership. Membership last for 2 years after that time, as long as you are still a shareholder you have to re apply. If you own more than 500 shares, but less than 20 there is an administration fee of €30. For all shareholders than hold over 20 shares the membership is free.
- A dedicated booking phone line.
- A Shareholder's Club newsletter.
- Financial publications via email or post.
- Events organised just for members
- A VIP welcome to Salon Mickey (between 9 and noon)
- Discounts (for further information on discounts visit corporate.disneylandparis.com)